Ethnographic Research

Ethnographic Research is a Market Research techniques used my many different businesses across the globe to identify unmet needs of the consumer in this face faced and competitive business world, Ethnographic research methodology is arise from Anthropology which provides in-depth and observational research of Human behavior and societies. In Market Research Ethnographic research is being used for filling the ever expanding void between other market research techniques.

Ethnographic research is a technique qualitative in nature in which a researcher observe and interact with consumer in their natural environment as how consumer is interacting with their environment and how brands and other products influencing consumer in day today environment.

Now days Ethnographic research is well used qualitative techniques by companies around the globe to assess unmet need of consumer and fill the gap between supply and service demand with consumer interaction. Our team is well versed in Ethnographic Research and we conduct many research with the methodology.

Ethnographic research provide clients with valuable deep insights that cannot be obtained by conventional research methodologies. Ethnographic research provide an ease to the consumer of its natural environment and they do not feel any pressure during research which provide researcher an added advantage of observing consumer up close and see how they interact and react consciously or coconsciously to envoipument and provide deep and valuable insights.

Asplor Research have a vast experience in conducting Ethnographic Research, we provide full range of services in Ethnographic Research Methodologies, including:

  • Behavioral Insights
  • In Home Interviews
  • On Site Interviews
  • Shop along
  • Video journals
  • User experience assessment
  • Product development studies
  • Usability Testing
  • Cross cultural and observational analysis

We provide tailor-made research solutions to our clients, weather you require small research or more we are here to assist you.

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